Answered By: Business Information Services Last Updated: Jun 29, 2020 Views: 9
Answered By: Business Information Services
Last Updated: Jun 29, 2020 Views: 9
Search Library Catalog for the subjects:
- Baby boom generation
- Generation X
- Generation Y
There are also useful print sources available:
- American Generations: Who They Are and How They Live (call number 381.3 M597o2013)
- Baby Boom: Americans Born 1946 to 1964 (call number: 658.8340846 R911b2015)
Find articles in
Take a look at the Marketing Research Library Guide.
Go to Age Data from the U.S. Census Bureau.
For data search in:
- Statista: Search by 'Baby Boomers' or other generation. Once the results load, limit by country and industry.
- eMarketer: While on the homepage, click on 'Generations' and scroll down to 'Baby Boomers' or other generations.