If you're having trouble accessing a database or getting an error code, try opening the link in a private or incognito window. For further assistance, try opening the link in a private or incognito window. For further assistance, contact bis@library.illinois.edu. 

Search Library Catalog for the subjects:

• Baby boom generation
• Generation X
• Generation Y

There are also useful print sources available:

• American Generations: Who They Are and How They Live (call number 381.3 M597o2018)
• Baby Boom: Americans Born 1946 to 1964 (call number: 658.8340846 R911b2015)

Find articles in

• ProQuest One Business
• Business Source Ultimate
• AgeLine a database from AARP for information about aging

Take a look at the Marketing Research Library Guide.

Go to Age Data from the U.S. Census Bureau.

For data search in:

• Statista: Search by 'Baby Boomers' or other generation. Once the results load, limit by country and industry. 

• eMarketer: While on the homepage, click on 'Generations' and scroll down to 'Baby Boomers' or other generations.