The chart below displays databases with market research and industry reports that BIS subscribes to annually. The chart provides the broad topics which are available within each database.
To access the database desired, first click on the PDF icon (above), then the PDF should download in a separate window. You will be able to click on the database title to take you to the database. If you are off campus, you will be required to type your Illinois Net ID and password first for authentication.
See the following databases:
- First Research - keyword search for 'advertising' or 'marketing'
- Business Source Ultimate - Select document type Industry Overview and search for 'advertising' or 'marketing'
- Hoover's Academic Pro
- Search "advertising industry" or "marketing industry"
- eMarketer
Search for advertising or under the search bar, scroll over 'Topics' and then click on 'Advertising'. Right below 'Advertising', you can click on 'Marketing".
