Answered By: Business Information Services
Last Updated: May 05, 2020     Views: 25

The chart below displays databases with market research and industry reports that BIS subscribes to annually. The chart provides the broad topics which are available within each database.

To access the database desired, first click on the PDF icon (above), then the PDF should download in a separate window. You will be able to click on the database title to take you to the database. If you are off campus, you will be required to type your Illinois Net ID and password first for authentication. 

 

See the following databases:

eMarketer 

Search for advertising or under the search bar, scroll over 'Topics' and then click on 'Advertising'. Right below 'Advertising', you can click on 'Marketing".

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